portfoliO
Hi there đđŒ
My name is sophia!
I am a strategic and multidisciplinary creative focused on delivering unforgettable marketing moments. My fascination with consumer behavior stems from my firsthand experience as a shopaholic who never met a sale I could resist đ I value authenticity, passion, and efficiency both in and out of the workplace.
â More about me
Despite almost exclusively working at adidas, my passions extend far beyond sports. My driving force has always been a fascination with how people connect with products rather than the sports themselves. I bring curiosity and determination to deeply understand the target consumer.
What will make them do a DOUBLE TAKE?
â All Select Works
adidas FĂștbol Society
A cultural hub and premium brand experience, this content-generating tour is a platform to reach fĂștbol fans, LatinX, and Gen Z consumers across North America.
6
stops
paid content creators
108
POTENTIAL Impressions
750M
THE ARCHIVE COLLECTION
A creative toolkit and go-to-market plan for the inaugural adidas x MLS third jersey collection.
Using a social-first approach, we developed a retro-infused creative concept that vividly captures each club and city's iconic story.
FEATURED ON
adidas sponsors you
A Welcome Week activation strategy introducing first-year students to the adidas x University brand partnership, highlighting the adidas membership program and its perks, and acquiring new Gen Z members.
6,300
MEMBERS ACQUIRED
Partner schools
all select works
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2024 adidas x MLS Jerseys
Creative toolkit + GTM plan.
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Volleyball Day in Nebraska
Media amplification + NIL partnership.
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The Archive Collection.
Creative toolkit + GTM plan.
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adidas fĂștbol society
A cultural hub.
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adidas originals & ncaa
Creative toolkit + GTM plan.
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Adidas sponsors you.
On-campus acquisition activation.
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NIL athletes for ultraboost
Creative toolkit + NIL partnerships.
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MLS 2024 Official Match Ball
Creative toolkit + endorsement.
