ABOUT ME

Hi, my name is Sophia! I’m a proud first-generation American 🇨🇳 and equally proud to be born and raised in New Jersey (we’re small but mighty). Growing up, I explored all kinds of sports and hobbies but found my passion in dance. It led me to perform with the Rutgers University Dance Team and even for the NBA’s Portland Trail Blazers. Movement is my favorite way to express myself, and music is a big source of inspiration. Creativity has been a constant in my life, and I feel lucky to carry that into my work every day.

This same drive to express, connect, and inspire translates into my professional life, where I excel at transforming visionary ideas into tangible results. My strength is in execution—crafting strategic, data-driven Go-To-Market plans grounded in a clear purpose and collaborating with cross-functional teams to bring them to life. I’m passionate about connecting with people through storytelling, creating brand moments that stick and inspire action. Whether leading bold campaigns or analyzing market insights, my focus is always on helping brands stand out and thrive in competitive landscapes, with the consumer at the heart of every decision.

It helps that I’m also a big consumer myself—I know firsthand what catches my attention, giving me a unique perspective when building campaigns. Being a shopaholic definitely has its perks… 🤭