Hi, I'm Sophia — a strategic and multidisciplinary marketer focused on delivering high-impact moments.

I'm a proud first-generation American 🇨🇳 and born-and-raised New Jersey native. Growing up, I explored everything from sports to dance, eventually performing with the Rutgers University Dance Team and the NBA's Portland Trail Blazers. Movement, music, and creativity have always been my way of connecting with the world- and I feel lucky to carry that into my work every day.

My driving force has always been a fascination with how people connect with products. Despite spending most of my career at adidas, my passions extend far beyond sports — what excites me isn't the game itself, but the moment a brand makes someone stop and pay attention. I bring curiosity and determination to deeply understanding the target consumer, because I am one. Being a lifelong shopaholic who never met a sale she could resist has its professional perks.

My strength is in execution- crafting strategic, data-driven go-to-market plans grounded in clear purpose and collaborating across teams to bring them to life. I value authenticity, passion, and efficiency, and I'm at my best when helping brands create moments that stick.

sophiagtian@gmail.com