adidas celebrated history in the making as the University of Nebraska-Lincoln Women’s Volleyball team broke the attendance record for any women’s sporting event in global history – hosting 92,003 attendees at Memorial Stadium for Volleyball Day in Nebraska.  

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Students, fans and community partners gathered at the Nebraska Coliseum for Rally at the Coliseum, the official event pep rally hosted by adidas and the University of Nebraska-Lincoln.

Later that day, University of Nebraska-Lincoln Women’s Volleyball team broke the attendance record for any women’s sporting event in global history – hosting 92,003 attendees.

Building on adidas’ commitment to invest in the next generation of athletes and support their futures, the brand signed All-Big Ten First Team player Lexi Rodriguez to a Name, Image and Likeness (NIL) deal.