adidas originals & ncaa
For the first time, adidas Originals launched a licensed footwear collection honoring the brands’ top NCAA basketball programs. The collection proudly featured four universities: Arizona State, Indiana, KU, and Louisville.
The creative territory, "Class of Our Own", provided a platform for students to express their individuality—celebrating unique style, unwavering school pride, and the teams they passionately rally behind.
2023 NCAA FORUMS
THE CONSUMER
College students
1.
College 🏀 fans
2.
Creative toolkits + GTM plans:
Additionally, adidas Originals introduced a licensed footwear collection celebrating the brand’s top NCAA football programs. The collection spotlighted five universities: Grambling State, University of Miami, Nebraska, Texas A&M, and the University of Washington.
Designed to elevate the game day experience, these bold, trend-driven sneakers allow fans to rep their school pride in style and stand out from the crowd.
2023 NCAA RIVALRY PACK
THE CONSUMER
College students
1.
College 🏈 fans
2.
