ADIDAS FÚTBOL SOCIETY
BACKGROUND
A cultural hub and premium brand experience, this content-generating tour is a platform to reach fútbol fans, LatinX, and Gen Z consumers across North America.
To celebrate the 2024 MLS season and Copa América’s epic return to the US, adidas popped up in key Latiné cities. It’s an authentic celebration of fútbol and the culture born from it. With athlete appearances, music, local legends, exclusive product drops, collaborations, and a one-of-a-kind local flavor, the adidas Fútbol Society is a celebration that invites key communities to co-author fútbol culture alongside adidas in a truly memorable way.
6
activation stops
750M
POTENTIAL IMPRESSIONS
108
PAID CONTENT CREATORS
THE CONSUMER
DEDICATED Fútbol Fans
1.
2.
Latinx
3.
Gen Z
STOP #1 - WYNWOOD
2024 adidas x MLS jerseys + Lionel Messi jersey launch event
STOP #2 - WEST HOLLYWOOD
El Traffico + Mexican Football Federation Jersey Launch
STOP #3 - BROOKLYN
COPA AMERICA KICK OFF
STOP #4 - ECHO PARK
COPA AMERICA MEXICO FOOTBALL FEDERATION WATCH PARTY
STOP #5 - WYNWOOD
COPA AMERICA FINALS WATCH PARTY
STOP #6 - MELROSE AVE
MANCHESTER UNITED AND ARSENAL SUMMER TOUR + THE MLS ARCHIVE COLLECTION LAUNCH
