BACKGROUND

The 2024 MLS Official Match Ball pays tribute to the 30th anniversary of the 1994 World Cup. Hosted by the USA, it was a tournament that relaunched a national fascination, the birth of MLS. The ball takes inspiration from the iconic denim jerseys and the colorful display of skill, goals, and grit by Team USA.

To launch the ball, we collaborated with soccer-specialized media partners, GOAL and Mundial (26.1M+ potential reach), to develop a comprehensive global toolkit. The debut included social forward content at an MLS youth tournament and the MLS season's pinnacle event, the MLS Cup.

1.

YOUTH SOCCER

GO-TO-MARKET PLAN

• Global toolkit

• PR

• owned Social channels

• Partner Publishing - ALL MLS CLUBS

• eComm

• Retail/wholesale

• Events & Grassroots

  • MLS CUP

    • OFFICIAL UNVIEL

    • content

  • youth tournamentS

    • product endorsement

    • content

    • seeding